A group of literary bloggers calling itself the “litblog co-op” is looking to stir up interest in fiction.
Hoping to promote overlooked contemporary literary fiction, 20
literary bloggers have created Read This! Four times a year, the
Litblog Co-op will share its pick with readers, with the first
announcement coming May 15. Los Angeles blogger Mark Sarvas, who runs the Elegant Variation Web
site and conceived of the idea, told The Associated Press on Thursday
that they hope to have a "measurable impact on the life of a book," in
terms of discussion and sales. […] The online community, Sarvas said, remains disappointed by the "pack mentality" of mainstream media outlets, which tend to give much of their attention to the same titles.
Edward Champion says that members will take turns nominating titles for the group.