Auren Hoffman surveys the buzz created by his Silicon Valley 100 list. He also talks about the criteria that he used to generate his list.
1. Integrity. These are people known for their high integrity, honesty, and strong commitment to ethics.
3. Salespeople. They are naturally inclined to spread ideas.
4. they are all connected to the Bay Area. I believe it is much easier to "tip" an idea in a few zip codes
5. early adopters. they like to try new products and ideas.
Joi Ito has archived an audio file of an interview with Auren.