I was on a transpacific flight yesterday where it seemed everyone was sick. Imagine a full jumbo jet where only a handful of people were not sniffling, sneezing or coughing. Better viral marketing than cold viruses, right? Anyway, I got a chance on the plane to read the December 2004 – February 2005 Issues 2005 edition of Newsweek International which includes an article on "The Alpha Bloggers," those hearty few who attract as many "as 20,000 visitors on a good day."
They’re also hard workers. In order to crack into the upper strata, you have to post frequently to stay on the fickle radar of the ADD-infested crowd. It certainly helps to be an excellent writer, like Halley Suitt, one of the few alpha females in the tech blogosphere. You have to link prodigiously to other blogs, increasing your profile and increasing the chances for inbound links. And you have to actually form strong opinions about what you’re writing about–passion is required in a good blog. […] Traditional journalists, who follow the blogosphere closely for early warnings of the next trends, see these early free agents more and more as peers. And public relations reps are beginning to include the power bloggers in briefings and pitches.