The Washington Post is losing 4,000 subscribers a month, most of them young readers, according to the Washington City Paper.
The news from the focus groups formed by The Post to figure out the reason for the losses was eye opening, says GregBlog:
Some of the participants treated
the physical paper like a foreign object, asking, "Why is it so big?"
They expressed concerns about old papers piling up around the house.
They worried about recycling and the environment. Some said they
wouldn’t accept even a complimentary subscription to the newspaper. The Post was learning a recent truism the hard way: Young people look to the Internet for their news, and they expect it to be free. (WashingtonPost.com gets 14 million pageviews a month, second only to NYTimes.com.)
Young readers also said that the (phyiscal) newspaper needed more "navigation aids."