Navigating Newspapers

The Washington Post is losing 4,000 subscribers a month, most of them young readers, according to the Washington City Paper.

The news from the focus groups formed by The Post to figure out the reason for the losses was eye opening, says GregBlog:

Some of the participants treated
the physical paper like a foreign object, asking, "Why is it so big?"
They expressed concerns about old papers piling up around the house.
They worried about recycling and the environment. Some said they
wouldn’t accept even a complimentary subscription to the newspaper. The Post was learning a recent truism the hard way: Young people look to the Internet for their news, and they expect it to be free. (WashingtonPost.com gets 14 million pageviews a month, second only to NYTimes.com.)

Young readers also said that the (phyiscal) newspaper needed more "navigation aids."

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s